The Benefits of Running Instagram Contests for Small to Medium Sized Businesses

Instagram has become one of the most popular social media platforms in the world, with over 1 billion active users.

For small to medium-sized businesses in Canada, running an Instagram contest can be a cost-effective and engaging way to increase brand awareness, build a following, and drive sales.

Benefits of Running Instagram Contests

1. Increase Brand Awareness: Running an Instagram contest is an effective way to increase brand awareness. It provides an opportunity to showcase your products or services to a larger audience, as participants are required to follow your account, like your posts, or share your content to enter the contest. This can result in increased brand visibility and a larger following, which can ultimately drive sales.

2. Build a Following: Running an Instagram contest is an excellent way to build a following. Participants are more likely to engage with your account if they are interested in the prize or reward being offered. This can lead to increased engagement, higher visibility, and ultimately, more followers.

3. Drive Sales: Running an Instagram contest can also drive sales. If the prize or reward is related to your product or service, participants are more likely to be interested in making a purchase. Additionally, the increased engagement and following can result in more sales over time.

Typical Cost of Running an Instagram Contest

The cost of running an Instagram contest can vary widely depending on the prize or reward being offered. However, the good news is that it is possible to run an effective contest without breaking the bank. Here are some typical costs to consider:

1. Prize or Reward: The prize or reward is typically the biggest cost associated with running an Instagram contest. The cost can vary depending on the value of the prize or reward being offered. However, it is important to ensure that the prize or reward is relevant to your target audience and will encourage participation.

2. Promotion: Promotion is another cost to consider when running an Instagram contest. It is important to promote the contest on your Instagram account, as well as on other social media platforms, email newsletters, and your website. Additionally, paid advertising can be used to promote the contest to a wider audience.

Contest Gains need Measurable Metrics

When running an Instagram contest, it is important to set measurable metrics to determine the success of the campaign. Here are some expected gains for a company with measurable metrics:

1. Increased Engagement: Running an Instagram contest can result in increased engagement on your account. Measurable metrics for engagement include likes, comments, shares, and views. By setting a target for these metrics, you can determine the success of the campaign.

2. Larger Following: Running an Instagram contest can also result in a larger following. Measurable metrics for following include new followers and follower growth rate. By setting a target for these metrics, you can determine the success of the campaign.

3. Higher Sales: Running an Instagram contest can ultimately result in higher sales. Measurable metrics for sales include website traffic, conversions, and revenue. By setting a target for these metrics, you can determine the success of the campaign.

Running an Instagram contest can be a cost-effective and engaging way for small to medium-sized businesses in Canada to increase brand awareness, build a following, and drive sales. While the cost of running an Instagram contest can vary widely depending on the prize or reward being offered, it is possible to run an effective contest without breaking the bank. Contact Caro Consulting for help to manage your business's Instagram contest.